Effective Date: September 1, 2026
The Municipal Equipment Maintenance Association (“MEMA,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit memafleet.org, become a member, register for an event, participate in member services, or otherwise interact with MEMA.
This Privacy Policy explains the types of information we collect, how we use and disclose that information, and the choices available to you.
1. Information We Collect
We may collect personal information that you provide directly to us, including:
Name
Employer or organization
Job title
Email address
Phone number
Mailing or billing address
Username and account information
Membership type
Member profile information
Event registration information
Forum posts and other content you choose to submit
Information associated with membership transactions and payments
We may also automatically collect certain information when you use our website, including your IP address, browser type, device information, referring website, pages visited, interactions with the site, approximate location derived from your IP address, and similar website usage information.
2. How We Use Your Information
MEMA may use personal information to:
Establish and administer memberships
Create and manage member accounts
Process membership dues and other transactions
Register members and visitors for meetings, training programs, webinars and other events
Provide access to member-only resources, directories and forums
Communicate with members regarding membership, programs, meetings, events, training and association activities
Send newsletters, announcements and other communications
Respond to questions and requests
Maintain and improve our website, services and member experience
Analyze website traffic and usage
Measure the effectiveness of communications and promotional activities
Maintain the security and integrity of our website and member systems
Comply with legal, regulatory, accounting and administrative requirements
Protect the rights, property and safety of MEMA, our members and others
3. Payment Information
MEMA uses Square, a third-party payment processor, to process membership payments and other online transactions.
Payment card information is submitted directly to the payment processor and is processed according to Square’s privacy and security practices. MEMA does not directly store full credit or debit card numbers on its website or systems.
MEMA may receive transaction-related information from Square, such as your name, billing information, payment status, transaction amount and transaction identifier, as necessary to administer your membership or other transaction.
4. Cookies and Similar Technologies
MEMA uses cookies and similar technologies to operate the website, understand how visitors use it, improve website performance and measure the effectiveness of communications and promotional activities.
These technologies may include:
Necessary Cookies
These cookies support essential website functions such as security, account login, session management and other features necessary for the website to operate.
Analytics Cookies
MEMA uses tools such as Google Analytics 4 (GA4) to understand how visitors use the website. Analytics information may include pages visited, time spent on pages, device and browser information, traffic sources and general interaction with the website.
Advertising and Measurement Technologies
MEMA may use technologies including Google Ads tracking and the Meta Pixel to measure the effectiveness of advertising and outreach campaigns and understand how visitors interact with the website after viewing or clicking an advertisement.
These services may collect online identifiers, cookie identifiers, device information, website activity and similar information according to the provider’s own privacy practices.
Where required or appropriate, visitors may control non-essential cookies through the website’s cookie consent and preference tools.
You may also control cookies through your browser settings. Disabling certain cookies may affect some website features.
5. Google Tag Manager
MEMA uses Google Tag Manager to manage certain analytics and website measurement technologies.
Google Tag Manager itself is primarily used to deploy and manage website tags. The individual services implemented through Google Tag Manager, such as Google Analytics or Google Ads, may collect information as described in this Privacy Policy and according to their respective privacy practices.
6. Member Directory
MEMA provides a member directory that is available only to authenticated, logged-in members.
The directory may display a member’s:
Name
Organization
Other profile information the member elects to make available
Members can control the information that appears on their profiles through available account settings.
Information contained in the member directory is provided for professional networking and association-related purposes and should not be harvested, sold, distributed or used for unauthorized commercial solicitation.
7. Member Forum and Community Features
MEMA provides a member-only forum and other community features that allow members to communicate, exchange information and collaborate with one another.
Forum posts may display the member’s name and organization along with content the member chooses to post.
Members should avoid posting confidential, sensitive or personal information that they do not want other MEMA members to see.
Members may delete their own forum posts and may request or initiate deletion of their accounts through available account tools or by contacting MEMA.
8. Email Communications
MEMA sends newsletters, membership communications, meeting and event announcements, training information and other association-related communications through third-party email or customer relationship management (“CRM”) service providers.
These providers may process names, email addresses and related information on MEMA’s behalf for purposes of delivering and managing communications.
Where applicable, recipients may unsubscribe from non-essential promotional email communications by using the unsubscribe link contained in the message.
MEMA may continue to send administrative or transactional communications necessary to manage an active membership, registration, payment or account.
9. How We Disclose Information
MEMA does not sell personal information to third-party marketers for monetary compensation.
We may disclose personal information to service providers and other third parties when reasonably necessary to operate the association and provide our services, including:
Website hosting and technology providers
Payment processors, including Square
Email and CRM service providers
Analytics providers
Advertising and campaign-measurement providers
Event or membership service providers
Professional advisers and service providers when necessary
Government agencies, regulators, courts, law enforcement or other parties when required by law or legal process
These parties may receive only the information reasonably necessary to perform their services or satisfy applicable legal requirements.
Certain analytics or advertising technologies may involve the disclosure of online identifiers or website activity in ways that may be considered “sharing” under some state privacy laws. Where applicable, MEMA provides visitors with available cookie and privacy controls to manage these technologies.
10. California Privacy Choices
Residents of California and other jurisdictions may have rights regarding their personal information under applicable privacy laws.
Depending on the law that applies, these rights may include the ability to request that we:
Confirm whether we maintain personal information about you
Provide access to personal information we maintain about you
Correct inaccurate personal information
Delete certain personal information
Provide information about categories of personal information we collect and disclose
Honor applicable requests regarding the use or disclosure of personal information for certain advertising purposes
MEMA will not discriminate against an individual for exercising applicable privacy rights.
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
11. Global Privacy Control
Where required by applicable law, MEMA will recognize supported browser-based privacy signals, such as Global Privacy Control (GPC), as a request to opt out of applicable sale or sharing of personal information associated with that browser or device.
12. Data Security
MEMA uses reasonable administrative, technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration or disclosure.
However, no website, electronic transmission or information storage system can be guaranteed to be completely secure.
Members are responsible for maintaining the confidentiality of their account credentials and should notify MEMA if they believe their account has been compromised.
13. Data Retention
MEMA retains personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, administer memberships and services, maintain appropriate organizational and financial records, comply with legal and accounting requirements, resolve disputes and enforce agreements.
Retention periods may vary depending on the type of information and the purpose for which it is maintained.
14. Account and Profile Deletion
Members may update or remove certain profile information through their account settings.
Members may also delete their accounts where that functionality is available or contact MEMA at admin@memafleet.org to request account or personal information deletion.
Certain information may be retained where necessary for legal, accounting, fraud prevention, transaction recordkeeping or other legitimate organizational purposes.
15. Third-Party Websites and Services
The MEMA website may contain links to websites or services operated by third parties.
MEMA is not responsible for the privacy, security or content practices of third-party websites. We encourage users to review the privacy policies of websites and services they visit.
Third-party services used by MEMA, including Square, Google and Meta, may process information according to their own privacy policies and terms.
16. Children’s Privacy
The MEMA website and membership programs are intended for professionals and are not directed toward children under the age of 13.
Individuals under 13 are not eligible for MEMA membership.
MEMA does not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.
17. Changes to This Privacy Policy
MEMA may update this Privacy Policy periodically to reflect changes in our services, technology, practices or applicable requirements.
When changes are made, the revised policy will be posted on this page with an updated effective date.
We encourage visitors and members to review this policy periodically.
18. Contact Us
Questions about this Privacy Policy, MEMA’s privacy practices or requests relating to personal information may be directed to:
Municipal Equipment Maintenance Association
Email: admin@memafleet.org